When values come top down from the management the often ends up as a poster in the kitchen.
Values expressing culture and culture is the sum of of everybody attitudes and actions. Values first of all reflect current culture and behavior – by this values are more results of team surveys then a management instrument. And yes you can use values to color a vision of behavior you want to see. Then make sure you answer a few question:
- Which concrete behavior dose a given value address?
- What is our old behavior and how can we change to a new behavior?
- Why should we change? Who is gonna help us? What will we gain?
- How will the adaptive system around us react? Are the people there also willing to change (in the way they interact with us)?*
The systemic approach.
Many other companies have their own values that align their employees:
- World Wildlife Fund’s core values
- Coca Cola’s core values
- Facebook’s five values
- Mahalo’s core values
- Marriott’s core values
- Rackspace’s core values
- Twilio’s core values
- Whole Foods’ core values
“Just figure out what your personal values are then just make those the corporate values.”
In the end you want alive values, so it is more about attitude and virtues than values.