Do-It-Yourself: Valuable Values

When values come top down from the management the often ends up as a poster in the kitchen.

Values expressing culture and culture is the sum of of everybody attitudes and actions. Values first of all reflect current culture and behavior – by this values are more results of team surveys then a management instrument. And yes you can use values to color a vision of behavior you want to see. Then make sure you answer a few question:

  • Which concrete behavior dose a given value address?
  • What is our old behavior and how can we change to a new behavior?
  • Why should we change? Who is gonna help us? What will we gain?
  • How will the adaptive system around us react? Are the people there also willing to change (in the way they interact with us)?*

The systemic approach.

„Behavior is a function of a person and his or her environment. Instead of changing a person, change the eenvironment“ Jurgen Apello wrote in his Change Management 3.0, in his book ans slides.

How to Change the World from Jurgen Appelo

Value Toolkit

A practical approach to find your own values and principles for your team or company: the Do-It-Yourself Team Values Kit.

Value Examples

In Zappos Art of Culture Hsieh says, you shouldn’t replicate the Zappos values for your company.

Many other companies have their own values that align their employees:

  • the values of Agile Manifest
  • the values of the software craftsmanship

Here are a few tips for developing company values. Hsieh makes it really simple to find your company values. He says:

“Just figure out what your personal values are then just make those the corporate values.”


In the end you want alive values, so it is more about attitude and virtues than values.

Corporate Values: Really Valuable, or Really Just a Poster?

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